When you make the decision to open your own dental practice one thing that will need a considerable amount of time and attention is dental marketing. Some people do not realise the importance of having an efficient online presence, not one that has been left to stagnate but one that has been nurtured and utilised to the best of its ability. These days people in society get the majority of their information through the internet, and whether they are searching up a question about how a tooth-related treatment works, how much a trip to the dentist costs or most importantly, what dentists are local to them, you want it to be your practice that is appearing at the top of the results page. There are a number of things that you can do to increase your chances of appearing higher up on Google’s results page, but these can sometimes be time-consuming and stressful if you are not sure about what to do, which is why a lot of people choose to hire a professional to do it for them.
Boost your chances of landing a number one result spot
There are several things that can be done to increase your chances of securing a top result spot on Google’s results page. Embedding keywords into the metadata of your webpages will help to ensure that they appear when people search for similar terms. Keywords can be used within your general webpage’s text as well as within a professional blog. Carefully tailored blogs can become featured within Google Snippets as well, where a section of a blog is shown above any search results in order to directly answer a question that someone has searched for, for example ‘what are dental implants?’ or ‘what dentists are near me?’. Alongside Snippets, Google has other features that can help to increase the visibility of your practice online, such as Google Maps. This enables people to discover all the information they need about your practice at the click of a single button. They will be able to find your location, contact information, a link to your website and even reviews. People will be able to conveniently get directions to your practice from wherever they are or call your practice in a simple click too.
Keep your patients up to date
In the modern world everyone leads extremely busy lives, keeping up to date with what is going on in the world and around them often through the internet. Almost 80 per cent of people in Australia actively use social media, and amongst these people are a lot of your future potential patients. Reaching them becomes a lot easier if you are active across a multitude of social media platforms, where you can gain followers, friends or create a group within your community. Once you have a future patient’s attention you can keep it by posting to your social media pages frequently, enticing them to visit your website by informing them about the latest treatments you have amidst other things. Keeping your patients up to date about what is going on in your practice will make them feel like you care about them and value them as patients.