When you want to get more customers to your surgery, it is important to have a website that is not only listed on the first page of a Google search, but also to have a website that has all of the information on it that a potential patient is looking for.
Which, unfortunately, equates to quite a lot of writing for your basic website augmented by other pieces about what you and your team can offer patients, along with making the formats easy to understand and engaging. As you can see, this is quite a formidable task to undertake alongside running a dental surgery!
While searching for an SEO team who can get your dental website listed on the first page of Google, why not also look for an SEO team who have other expertise with dental websites and can help in other areas too? Such as a team who has handpicked writers to create original content, a page design team to keep site visitors interested and a client liaison manager.
What can such a team do to turn your dental page into a success which reels in more patients?
Photos
First things first, if you and your team can offer patients cosmetic surgery, the team in charge of your dental website will insist that you put up some photos!
After all, cosmetic dental work is all about appearances and you will want any potential customers to be aware of what you and your team are capable of doing. Before and after is a format used across many dental websites, as it showcases the skill of your team.
Testimonies
Have you and your dental team received compliments from your patients?
These, much like the photos, are another way that your SEO/ website management team will want to showcase what it is that you can offer potential patients.
If you want your testimonies to stand out more, then you can ask your page management team about turning the testimonies into videos, to give the page a more interactive feel. It will also assure your site’s visitors that these testimonies have come from real people, and are not auto-generated.
Price lists
Many dental surgeries have set fees and price lists, which they are less than eager to place online.
How can you pay for something when you don’t know the price of it? From a potential patient’s point of view, having the fees section listed clearly on your web page means that you and your team are transparent about pricing, making you more trustworthy.
Videos
Videos can provide a more interactive element to your website, but can also be used to display how procedures are performed.
Typically using animations, your site team can place chosen animations of certain procedures on your page, so your potential patients can know what to expect with each treatment.
Articles
Unique articles are a ‘must have’ for most dental surgery websites.
Not only do they help with SEO rankings due to targeted keywords, but they are informative pieces which site visitors can scroll through.
DISCLAIMER
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.
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