If you are running a dental practice and want it to grow, then there are many different ways that you can do this through the power of dental marketing. If you are only relying on people walking past your practice to get business, then this greatly limits your potential appeal. If you expand and increase the visibility of your practice through marketing techniques you can expect to see more new patients coming in.
What are the different types of dental marketing techniques?
There are many different ways to grow your business and increase the number of patients coming in. Whether your business is big or small, every marketing technique can help to bring in patients and increase your visibility.
The first step is simply to get involved with your community, this is a great start to becoming more visible to potential new patients in your local area. This can be done by joining and engaging with people on local facebook pages, it allows you to have conversations with people in your area and gets your name out there. If you interact with local people, and deliver them high-quality treatments, then they will probably recommend you to other people within their social network. This can spread to outside your local community, meaning even more potential new patients.
One of the biggest and fastest growing dental marketing techniques is to have a presence on social media. Billions of people use social media around the world, and people use it very often, day and night. If you have social media accounts on platforms such as Facebook, Twitter and Instagram, then this can massively boost your visibility, therefore increasing your business. Using these platforms also allows you to communicate with potential new patients, meaning it personalises you and your business, which draws people in.
Online dental marketing techniques are very popular because so many people use the internet, meaning there are plenty of potential new patients. One of the ways you can do this is by AdWords campaigns, this means that you can pay to have your website boosted to the top of Google when someone searches for something relevant. An example of this would be if you had a dental practice based in Oxford, and someone typed in ‘Oxford dentist’ on Google, your practice would pop up right at the top.
A simple but very important way to market your business is by having a clear, well-designed website. If your website is hard to navigate and messy, this can push someone away from using it. When you have a colourful, clear, easy-to-use website, it invites potential new patients in to come and have a look at all the different things your practice has to offer.
Local SEO content is another great technique that can help increase your visibility on search engines. SEO stands for search engine optimisation, and this is when you put certain keywords into your content to boost it to the top when a potential new client searches for something. Examples of this would be putting keywords such as ‘dentist in Glasgow’ or ‘Invisalign in Glasgow’ in your content. This means that when someone goes to search for that, or searches ‘dentist near me’ your practice is more likely to be nearer to the top, therefore increasing visibility.