In this era of digital technology the vast majority of adults, here in Australia, use social media for personal, professional or business purposes. The majority of businesses, whether small or large, new or established, also maintain social media pages and it is important that dental practices have at least one social media platform for the promotion of their business.
Social media first began as a way of sharing daily events with friends and family. It was widely received by the general public all over the world and quickly became a useful mode for carrying out activities such as education, business, marketing and advertising.
There are more than 20 million active social media users in Australia, almost 80% of the population and this number is continuing to grow all the time. Therefore it is important to make the most of social media for dentists by incorporating it into your dental marketing strategy and making sure that it is maintained on a regular basis for optimal benefits.
Ideas for social media
There are many different ways you can use social media for dentists to show off your dental practice. You may wish to create and upload educational videos or presentations explaining various dental treatments and procedures for the benefit of prospective and existing patients. You can share videos of the people on your dental team introducing themselves and talking about the importance of looking after dental health. You will be able to share videos and three-dimensional tours of the dental practice itself to help patients familiarise themselves with your surroundings. You can also create blogs and short articles explaining the importance of visiting the dentist on a regular basis and educating the public on how to promote better oral hygiene. You can write about different treatments and procedures that are available at your dental practice, and new ones that are being introduced to help patients be more aware of what is available for them.
Advantages of social media
The benefit of social media for dentists is that not only will you be sharing information with the public, but they get a chance to communicate with you on an informal basis without any commitment. This is highly advantageous for those patients who suffer from dental anxiety or dental phobia. It gives them a chance to learn about what you have to offer and what is available for them, without having to visit the practice itself. It also reminds them of the importance of looking after their oral health and visiting the dentist, helping them to combat their anxieties and encouraging them to visit you in person to address their dental needs.
Speak to an award-winning digital dental marketing team today to find out about social media for dentists and the different techniques and strategies that you can put in place to make sure that you are making the most of this powerful tool in dental marketing. With an exciting and engaging social media page you will be able to attract new patients and boost the success of your business very quickly.